By: Sharon Redd
**This is a guest article by our friend Sharon Redd from “Live All The Way”. Check out her work at LiveAllTheWay.com***
Small business owners often face tough decisions when it comes to hiring due to budget constraints or a lack of qualified applicants.
These days, however, there are many more options available when it comes to finding the right people for the job, including freelancers and
temporary employees, which each have their own benefits. You can also look at companies that service small businesses to help them meet their social media or marketing goals.
With so much talent at your fingertips, it’s easier than ever to make the most of your company’s sales goals and ensure that your customer service is in tip-top shape. Here are a few ideas on how
you can find the right outside hires for your business and why they’ll benefit your professional growth.
Look for qualified freelancers
Freelancing is a big business these days as more and more qualified pros find the value in working for themselves. The advantages of hiring a freelancer include having a larger pool to pull from when you need a specialized service, such as web design or copywriting, and you can choose an individual whose rates meet your budget. Not only that, they often have quite a bit of flexibility in their schedules, meaning you can set up a job deadline pretty easily. Check out a few online freelance boards to find someone who can meet your needs; just be sure to read
reviews of their work and ask for samples if applicable.
Think about your specific needs
If your business depends on computers, it’s imperative that you have accounted for cyber security data protection. While it can be tempting to find a single freelancer who offers holistic service, IT security needs are best handled by teams focused on the job.
While freelancers are great for one specific job, there are some tasks that can be automated or put together with “off the shelf” services, which means they come with limited options for a set
price. The pros that are included in these types of services or products is that they are usually cost-efficient and can manage multiple areas of your business—such as software that offers time
tracking and project management—at once.
There are some disadvantages, however, including the fact that you may be paying for services you don’t need. This is where customized services come in handy because while they may cost a bit more in the beginning, they come with a better fit for your specific needs. One example is a
formation service, which can help you create an LLC for your business so you have less paperwork to worry about.
Manage your money
One area of your business that requires some specialized attention is the financial end. An outside hire can help you keep your money on track throughout the year as well as help you prepare for tax season, so consider looking for an accountant rather than relying on an existing
employee to take care of the books.
Expand your reach
When it comes to growing your financial success, expanding your business’s reach via a marketing campaign is essential. Whether you want to bring in a fresh local crowd or find new customers in other countries, you’ll want to look for a pro who can help you with social media strategies, or a designer who can create a mobile app to make shopping and communicating easier for your existing customers.
Looking for freelancers and other experienced outside hires can take some time, but it’s beneficial for small business owners who are on a budget or in a time crunch. Make a list of your needs so you can communicate effectively with potential hires; this is the best way to ensure that the job is done right the first time.
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