Ignore Everything Between The “Clouds And Dirt”

Entrepreneur Gary Vaynerchuk releases his K-Swiss sneaker “Clouds and Dirt” The Vayner Media head changes the game on how the world views a CEO.

Most of you may have heard the “Bath Tub” from Snoop Doggy Dogg’s 1993 release “Doggy Style”. The skit is based on the Gordon Parks film “Super Fly” from 1972. In a conversation near the end you hear Warren G say “living between the sky and the earth and ain’t touching dirt nowhere”. Fast forward 25 years later and I think about that linedirt when I hear entrepreneur and vlogger Gary Vaynerchuk talk about his new sneaker. His K-Swiss shoe “Clouds and Dirt” is based on his views and what has made him a huge success as a person, and an entrepreneur. Ignore everything between the clouds and dirt. Most people aren’t where they want to be because they focus too much on the middle. On the things that don’t matter and the wrong stuff. He explains the meaning of clouds and dirt,

The clouds-the high-end philosophy of what you believe. The dirtthe low-down subject matter expertise that allows you to execute against it. Forget about everything else.”


The shoe represents the direction that business and entrepreneurship has gone in recent years. The CEO’s of the past wore three piece suits and Florsheim’s. Now they talk rap culture, wear hoodies, and have sneaker deals. Gary Vee educates and entertains through his daily vlogs, podcasts, and keynotes. He gives his unique perspective on marketing, investing, social media, and even life advice. His no nonsense delivery has won over many clients and fans as he pursues purchasing the New York Jets. Whether or not he purchases the New York Jets or not he insists it just about the journey and the process. Check out the video below as he talks about “Clouds and Dirt”


Get your K-Swiss Clouds and Dirt here: https://kswiss.com/pages/gary-vee-clouds-and-dirt



One thought on “Ignore Everything Between The “Clouds And Dirt””

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s