Russell Westbrook is attempting to take his act to icon status.
Westbrook has signed a 10-year extension with Nike’s Jordan Brand, making him the face of the franchise, other than his air-ness himself, Michael Jordan.
It’s the most lucrative total endorsement deal for a Jordan athlete to date. The deal will include both on-and off-court signature sneakers.
Jordan Brand is also rumored to give Westbrook his own signature sneaker. Of course we can expect it to be unpredictable and flashy, due to the personality of Russell, the reigning NBA MVP.