July 13th marks the highest sales week for hip hop in 2 years.
Leading the way is Jay-Z’s 4:44 which sold 262,000 equivalent album units last week, according to Nielsen Music. Of that sum, 174,000 units were in traditional album sales which is remarkable in a time when people just aren’t buying music. This marks Jay’s 14th #1 album of his career.
21 Savage’s Issa Album, moved 77,000 units 22,000 were from traditional album sales. 21 had equaling 77 million streams which equated to 51,000 units based on the formula. Issa is 21’s first studio album.
Kendrick Lamar is on his way to having another multi-platinum project as DAMN moves another 54,000 units. Dj Khaled’s Grateful rounds out the top 4 moving 50,000 units in its 3rd week on the charts. The last time hip hop had the top 4 spots was on the April 18, 2015 when Wale’s The Album About Nothing bowed at No. 1, followed by the then-surging Furious 7 soundtrack 2, Ludacris’ Ludaversal at No. 3 and Lamar’s To Pimp a Butterfly 4.