Ice Cube: Moving Big3 Title Game A Good Thing For League

Big3 Basketball League co-founder Ice Cube sees moving the league’s championship game to accommodate the Mayweather-McGregor fight as a positive.

Officials of the Big3 say moving their inaugural title game to accommodate for the super-fight between Floyd Mayweather and Conor McGregor (Aug. 26 at T-Mobile Arena in Las Vegas) has expanded the league’s scope in reaching more fans in result of the “financial subsidies” acquired in the deal.

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The Big3 received a “generous offer” from Mayweather Promotions and UFC as part of the agreement to move its championship game to MGM Grand Garden Arena. Part of the offer appears to include cross-promotion and greater exposure on top of financial gain.

“The deal has made it easier to promote (the Big3 title game). There are a lot of facets worked out between the MGM and UFC properties,” Big3 co-founder Jeff Kwatinetz said on the Big3 teleconference Wednesday. “That comes in the form of financial subsidies that will go to the costs of putting on an event like this, to promotional help that will allow us to reach a wider audience.”

In regards to the league’s move, co-founder Ice Cube stated, “Nobody leaned on us Godfather-style, for one thing.”

Kwatinetz and Ice Cube don’t view the venue change as a major step down, but they would have stood firm if an alternative location were not suitable.

UFC president Dana White said of the Big3’s move: “We appreciate Big3 co-founders Ice Cube, Jeff Kwatinetz and the Big3 for their willingness to work together on bringing the Floyd Mayweather vs. Conor McGregor fight to T-Mobile Arena. We look forward to working together with them to ensure that the people in Las Vegas and those watching both events at home will experience a historic day in sports that they’ll never forget.”

 

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