WNBA daily fantasy players now have more options as DraftKings adds the league to its offerings Friday.
DraftKings has been a sponsor of Madison Square Garden for the past few years, and has been the primary name on the front of the New York Liberty’s jersey since 2015.
“It’s been on our roadmap since we launched the company,” DraftKings co-founder Matt Kalish said. “Glad we finally added it. I think it will do really well.”
Kalish stated it is yet too early to be sure if the site will offer any kind of promotions with the Liberty or MSG.
“Having the partnership with MSG and the relationship with the team gives us a lot of options, experience packages and ticket packages,” Kalish said. “We haven’t gotten into those too, too much. As we start to get a better understanding of the performance, that will help us to realize what we can do.”
Daily fantasy games square players against each other by picking their own lineup of WNBA players. DraftKings WNBA contests will have participants select six players, which differs from the site’s NBA offerings, which have eight players chosen.
The league started a partnership with FanDuel before this season started, offering free contests in which players can compete to win courtside tickets, merchandise and other gifts. In 2014 the NBA became the initial major professional league to partner with FanDuel.
“Since we launched WNBA contests in early May, the response has been incredible,” FanDuel spokeswoman Justine Sacco said. “We had thousands of people play WNBA on opening weekend alone and have had over 1 million entries since the start of the season.”
This announcement comes amid much contraction and reshaping of the daily fantasy sports industry, following court and legislative battles throughout much of 2016.
A proposed merger of Boston’s DraftKings and New York’s FanDuel — the industry’s two most prominent companies — was temporarily stalled in June after it was challenged by the Federal Trade Commission.