The NFL has reached a deal with Amazon to live stream Thursday Night Football.
The National Football League has secured another way to be seen across the masses, agreeing to have Amazon Prime stream NFL games on Thursday nights.
After having Twitter be the live stream service of choice in 2016, the NFL’s Thursday night prime-time games are now moving to Amazon Prime, The site and the league will partner on a deal for the rights to stream 10 ‘Thursday Night Football’ games. The Amazon deal is worth $50 million, up from the $10 million the league contracted with Twitter in 2016.
The NFL continues to increase its brand on social media platforms (inking a deal with Snapchat before the 2016 season) and in live-streaming select prime time games. The league moved on from Yahoo!’s one-game run with the London contest in 2015, to a 10-game Twitter slate in 2016, and this, a similar schedule with Amazon in 2017. Twitter’s streaming of TNF allowed football fans to watch games live on their mobile devices and engage, in real-time, via the social platform.
As if no one saw this coming. This time around, fans will need to fork over money to view ‘Thursday Night Football’ via live stream. The games will be available only to Amazon Prime members, which is over 60 million wide, according to reports.
This is a huge grab for Amazon, which is in competition with Netflix and Hulu as a leading source of entertainment content. Amazon’s acquisition of the live-streaming deal builds upon an NFL foundation that began with its acclaimed, NFL Films-produced All or Nothing documentary series, in which fans were able to follow an NFL team through a season (Arizona in 2015). That series is scheduled to premiere its second season, which features the Los Angeles Rams during their 2016 campaign.
The 10 TNF matchups will also continue to be broadcast on live television in a package that is split between CBS, NBC and NFL Network.