Hip Hop pioneer Russell Simmons has partnered with a Grammy Award-winning production company to produce a new docuseries.
In The Definitive History of Hip Hop, the co-founder of Def Jam will examine the rise of Hip Hop music in culture from its beginnings in the 1970s to the global impact it has today.
Simmons’ All Def Digital will work alongside Stephen David Entertainment and GroupM Entertainment in developing The Definitive History of HIp Hop docuseries. The announcement of the venture was made on Sunday in Los Angeles.
As revealed in the press release for the series, Simmons and his partners plan to showcase how Hip Hop’s start in the New York boroughs of the Bronx and Queens came from a desire for expression and how influential the culture became in a relatively short span.
“The Definitive History of Hip Hop is the untold story of the birth of this art form – the series gets behind the scenes of what drove the beats, the rhymes, the ideas — and the people — that so powerfully hit a chord with all of youth culture in America and around the world. It starts with the OGs of this disruptive force in entertainment, spotlights some of the lesser known artists who’ve fallen out of history or favor, and of course looks at the icons who are now household names whether you’re in LA or London, Toledo or Tokyo,” stated Simmons in a statement from the release.
Simmons also added that Hip Hop’s four-decade history will be carefully dissected in the series, digging deep at the roots and expansion of the music, fashion and impact the culture continues to exude.
Stephen David Entertainment is also responsible for the Emmy Award-winning series The Men Who Built America for the History Channel as well as the Emmy-nominated series The World Wars and The Making Of The Mob: New York. GroupM Entertainment is a global content investment and rights management firm.
Production on the series will take place this year.