Entrepreneur Spotlight: Rodney Lyons

Rodney Lyons is the embodiment of his mission, ‘Speak Life’ and take massive action.

The power of words and thoughts is immeasurable. Many if us refuse to grasp the reality that the words we speak and the thoughts we generate have a direct impact on the life we create.

Rodney Lyons, founder of Speak Life, is a walking testament to the fact that life is not just some random series of events that happen to us. Lyons is assertive in his belief that we speak life into the life we choose for ourselves. When we SPEAK LIFE, combined with massive action, we are capable of manifesting the existence we desire.

Tell us about Speak Life.

Speak Life really started off as just a saying. My brother and I would encourage and remind each other to “speak life” into what we wanted in any given situation. What I noticed, the more it became my norm, was that so many people are living their lives the exact opposite. They are literally talking themselves out of the life they want. I’d always hear things like “I want this job, but I don’t know if I’m qualified”.  Come on! So many people say they want something but don’t speak life into it. And not just speaking it, but putting massive action behind it. If there’s something you want, go get it!

That’s how Speak Life came about. Getting through to people that it can’t just be a part of your vocabulary. It has to be a lifestyle. I decided that this needs to be a movement. We have people speaking, thinking and surrounded by negativity and wondering why that don’t get what they desire.

What are you currently working on?

Right now, we’re working on getting the Speak Life brand out via t-shirts. We’re about to go into production with that. I’m also working on a book for men, regarding issues from fatherhood, to business, to marriage. Just how we can actually overcome certain things and pass down these lessons to our children. Really excited about that. Still life coaching also. I’ve been life coaching, professionally for eight years. But I’ve been a life coach all my life. I was in middle school coaching and encouraging people. There weren’t many life coaches in my community, so that was foreign to a lot of people.

Why do you do what you do?

Well, I’ve always been encouraging. Through my faith, I believe that God has given me this passion for helping people. I know everyone has a story. Helping people achieve and turn the light on when they’re in a dark place. I deal with all kinds of people. I just have a heart for people.

My major in college was political science. But, I quickly figured out that wasn’t for me, so I switched to sociology, the study of human behavior. So it’s kind of come full circle for me. I just like to help people get out of their own way. To trigger them to speak on things and take massive action to see those things come to fruition.


What was your “Ah-ha” moment…when you knew this is what you wanted to do?

Ok. I was in the finance world for about 8 years; talking to people about credit, debt management, insurance, all that stuff. I found myself coaching people more than soliciting business with them. With no business, there’s no money. So, I asked myself “why am I doing this?” I already knew my purpose…I was already doing it. So, I gave up that business and really started getting in-tune with coaching people.

But yeah, when the bills are due and the business is not generating because you were called to do something else, it has a way of waking you up. Anyone who knows me knows I’m very transparent. So, I can admit that I error. I’m a big believer that you never fail, you just fell forward.

Professionally, what are your goals?

To fully establish my company, CSG, under which Speak Life is a brand. Exchange info the corporate sector. Continue to speak, coach and hold conferences. Ultimately take the company international.

What/who inspires you?

As far as the what… it’s the change that I see in people. I love to see people become who they were called to be. As far as the who… there are many. My mom. Raising two boys on her own. She started off cleaning a business and worked her way up into management. Just watching her and hearing her stories as I’ve gotten older, she gave me my drive. It was me, her and my brother. We called ourselves The Three Amigos.

My wife also inspires me. I marvel at the things she’s able to do. I spend a lot of time away and she takes care of everything. I couldn’t do any of this without her, man.

How do you balance being a husband and an entrepreneur?

Man. Just be present in the moments. You know, when I’m with my family, I’m not constantly on my phone or being distracted. Time is the most precious asset that you get. My belief is God first, family second, everything else follows. My wife is really understanding that when I’m working, I’m working. She gives me my space. And when I’m not, she holds me accountable to be present. She’s amazing, man. She’s special. So, she makes it easy. So, to answer your question…just be in love with each moment that you get.

What’s the most powerful part of being a father?

Wow. That’s a heavy question. Being that I didn’t grow up with a father, the most important part is establishing a legacy. Many people look at that from a monetary perspective. But, that’s not it. There were many times I wanted my father to just be there for a game or a recital or a concert. I was screaming for my father. Now, I make it a point to change my family tree. Now that my son is in school, I make sure I’m there for everything. My brother and I have that mentality that we’re committed to the idea of being there. A lot of times, people get the word “commitment” misconstrued. Commitment is doing the things you said you’d do when the feeling of when you said it is gone. So, how important is changing my family tree and creating a legacy? A commitment to fatherhood is finding time when there is no time. I teach my kids that you don’t win the big leagues with excuses. So, the most powerful part of being a father is, when you didn’t have s father, how to you create a legacy for your kids.

I don’t dwell  the past. My father and I are cool now. But, it took a six hour conversation just to get that ball rolling. Me getting a lot off my chest and telling him all the things I’ve wanted to say. But, once I said it, it was done and we moved on to the future. My future is my kids.


What is your advice to aspiring entrepreneurs?

One key thing that is really huge to me. Don’t hustle… grind! There is a difference. When you hustle, it’s easy to get sidetracked, easy to move onto a different hustle. When you’re grinding, you remain focused on the goal. You’re 100% focused. When you’re grinding, there is no plan B, because plan A won’t fail. The grind allows you to enjoy the process and not miss the little things along the way. Hustling is fickle. One thing that we know about successful people is they are not fickle. Jay Z didn’t get into the rap game just to be a rapper. He knew his grind and his vision would lead to greater things.

What’s the scariest part of being an entrepreneur?

Really, it’s doing something you weren’t called to do. I worked on something for eight years that wasn’t for me. I’m glad I had that experience though. I don’t feel like wasted time because I learned so much from that experience. But, at the same time, I’m glad I was aware enough to realize I was not fulfilling my calling.

How do you Defy Life?

I feel like I’ve been defying life all my life. When I was born, they told my mom I wasn’t gonna make it. But God had a purpose for me. I’ve always been defying life by breaking the mold of negativity for people. Breaking the mold of depression for people. Helping people understand that you can believe it, you can walk in it and you can have it. I feel like I defied life before I even knew what life was. I like to bring that to the table for others. Defy Life is not just a  statement, it’s a lifestyle. The world is ready to defy life. And in order to Defy Life, you have to also Speak Life!

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